Sarah HeglandMar 3, 20203 minPouting is Not Attractive: Cultivating Healthy Relationships with Your CustomersFriends, marketing is changing. We’ve got to shift our strategy from objectifying consumers to really, genuinely loving them.
Sarah HeglandJan 14, 20203 minSeven Books to Sharpen Your Storytelling GameLooking for inspiration on your business’s storytelling? Here are some excellent books that I often recommend to people:
Sarah HeglandDec 16, 20192 minHow Did This Email Inspire Me to Donate?I felt empowered and genuinely helpful when I donated, confident that my money was going to a good place. Here's what they wrote.
Sarah HeglandDec 11, 20193 minThe Case Against PersuasionPersuasion is the basis of 99% of marketing and sales strategy. Why you should be aiming for inspiration instead.
