Friends, marketing is changing. We’ve got to shift our strategy from objectifying consumers to really, genuinely loving them.

Looking for inspiration on your business’s storytelling? Here are some excellent books that I often recommend to people:

I felt empowered and genuinely helpful when I donated, confident that my money was going to a good place. Here's what they wrote.

Persuasion is the basis of 99% of marketing and sales strategy. Why you should be aiming for inspiration instead.