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    Pouting is Not Attractive: Cultivating Healthy Relationships with Your Customers
    Sarah Hegland
    • Mar 3, 2020
    • 3 min

    Pouting is Not Attractive: Cultivating Healthy Relationships with Your Customers

    Friends, marketing is changing. We’ve got to shift our strategy from objectifying consumers to really, genuinely loving them.
    Seven Books to Sharpen Your Storytelling Game
    Sarah Hegland
    • Jan 14, 2020
    • 3 min

    Seven Books to Sharpen Your Storytelling Game

    Looking for inspiration on your business’s storytelling? Here are some excellent books that I often recommend to people:
    How Did This Email Inspire Me to Donate?
    Sarah Hegland
    • Dec 16, 2019
    • 2 min

    How Did This Email Inspire Me to Donate?

    I felt empowered and genuinely helpful when I donated, confident that my money was going to a good place. Here's what they wrote.
    The Case Against Persuasion
    Sarah Hegland
    • Dec 11, 2019
    • 3 min

    The Case Against Persuasion

    Persuasion is the basis of 99% of marketing and sales strategy. Why you should be aiming for inspiration instead.

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